Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

A woman fancy dressed as the character of La Catrina poses before taking part in the Catrinas Parade, commemorating the Day of the Dead, in Mexico City, on October 23, 2022. (Photo by Claudio Cruz/AFP Photo)

A woman takes part in a Vodou ritual at a cemetery in the Haitian capital to celebrate the Day of the Dead in Port-au-Prince, Haiti on November 1, 2024. (Photo by Patrice Noel/ZUMA Press Wire/Rex Features/Shutterstock)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Skeletons are arranged in a bar scene as part of a competition to create Day of the Dead altars on pedestrian Regina Street in central Mexico City, Tuesday, November 1, 2016. The holiday honors the dead as friends and families gather in cemeteries to decorate their loved ones' graves and hold vigil through the night on Nov. 1 and 2. (Photo by Rebecca Blackwell/AP Photo)

Young revelers take part in a parade called "La Calabiuza" on November 1, 2015, on the eve of the Day of the Dead in Tonacatepeque, 20 kms (13 miles) north of San Salvador. During the celebration, the residents of Tonacatepeque, originally an indigenous community, recall the characters from the mythology of Cuscatlan – pre-Columbian west and central regions of El Salvador – and their dead relatives. (Photo by Marvin Recinos/AFP Photo)