Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A group of dancers pose for a photo before their performance at the Nueva Esperanza cemetery in the shantytown Villa Maria, in Lima, Peru, Tuesday, November 1, 2016, as part of the Day of the Dead festivities. The holiday honors the deceased and coincides with All Saints Day, and All Souls Day celebrated on Nov. 1 and 2. Dancing, drinking alcohol, and eating with the deceased are part of Day of the Dead celebrations. (Photo by Martin Mejia/AP Photo)

A woman fancy dressed as the character of La Catrina poses before taking part in the Catrinas Parade, commemorating the Day of the Dead, in Mexico City, on October 23, 2022. (Photo by Claudio Cruz/AFP Photo)

A woman takes part in a Vodou ritual at a cemetery in the Haitian capital to celebrate the Day of the Dead in Port-au-Prince, Haiti on November 1, 2024. (Photo by Patrice Noel/ZUMA Press Wire/Rex Features/Shutterstock)

Young revelers take part in a parade called "La Calabiuza" on November 1, 2015, on the eve of the Day of the Dead in Tonacatepeque, 20 kms (13 miles) north of San Salvador. During the celebration, the residents of Tonacatepeque, originally an indigenous community, recall the characters from the mythology of Cuscatlan – pre-Columbian west and central regions of El Salvador – and their dead relatives. (Photo by Marvin Recinos/AFP Photo)

Skeletons are arranged in a bar scene as part of a competition to create Day of the Dead altars on pedestrian Regina Street in central Mexico City, Tuesday, November 1, 2016. The holiday honors the dead as friends and families gather in cemeteries to decorate their loved ones' graves and hold vigil through the night on Nov. 1 and 2. (Photo by Rebecca Blackwell/AP Photo)