While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Singer Katy Perry arrives at the Metropolitan Museum of Art Costume Institute Gala 2015 celebrating the opening of “China: Through the Looking Glass” in Manhattan, New York May 4, 2015. (Photo by Lucas Jackson/Reuters)

Blossoms and dust are blown by the wind as Jasmin Ricks, left, and her sister, Jessica Ricks, center, take in the cherry blossoms near the Tidal Basin in Washington on April 12, 2018. (Photo by Matt McClain/The Washington Post)

Prostitutes working on 10th Ave in New York, USA on June 29, 1997. (Photo by Jon Naso/NY Daily News Archive via Getty Images)

A picture shows the full moon during a “blood moon” eclipse over the temple of Apollo in Corinth on July 27, 2018. The longest “blood moon” eclipse this century began on July 27, coinciding with Mars' closest approach in 15 years to treat skygazers across the globe to a thrilling celestial spectacle. (Photo by Valerie Gache/AFP Photo)

A handout photo made available by the NASA shows the United Launch Alliance Delta IV Heavy rocket launches NASA's Parker Solar Probe to touch the Sun, from Launch Complex 37 at Cape Canaveral Air Force Station, Florida, USA, 12 August 2018. Parker Solar Probe is humanity’s first-ever mission into a part of the Sun’s atmosphere called the corona. Here it will directly explore solar processes that are key to understanding and forecasting space weather events that can impact life on Earth. (Photo by Bill Ingalls/EPA-EFE/NASA)

Paragliders fly towards the landing area of the “Acro Show” above Lake Geneva in Villeneuve, Switzerland on Sunday, August 26, 2018. (Photo by Valentin Flauraud/Keystone via AP Photo)

Women lie in the sun in Domino Park as high temperatures hit the region in Brooklyn, New York, U.S., August 29, 2018. (Photo by Andrew Kelly/Reuters)