Miss Universe contestant Desire Cordero, of Spain, poses for a photo after a news conference for contestants from Latin America and Spain, Monday, January 12, 2015, in Doral, Fla. The Miss Universe pageant will be held on January 25, in Miami. (Photo by Wilfredo Lee/AP Photo)

“It’s the end of the world, baby!” screams the title of the new 2012 calendar from Campari. Sensing the Mayan calendar’s apocalyptic spirit, Campari created a protagonist in supermodel Milla Jovovich to storm through the end of the world holding glasses and bottles of the red aperitif, all while dressed in impeccable couture. (Photo by Dimitri Daniloff/Campari)

Front end detail of the Hyundai Santa Cruz crossover concept truck as it is displayed during the first press preview day of the North American International Auto Show in Detroit, Michigan January 12, 2015. (Photo by Rebecca Cook/Reuters)

This picture taken on January 25, 2015 shows a participant taking part in an ice water challenge in Zhangjiajie, central China's Hunan province. Participants were required to stay in an ice pond, holding an ice block while eating ice-cream with an electric fan blowing at them. (Photo by AFP Photo/Stringer)

(L-R) Jade Chapman, Maryam Maquillage, Mariah Carey, Laura Lee and Arika Sato attend M.A.C Cosmetics Mariah Carey Beauty Icon Launch at Baccarat Hotel on December 3, 2016 in New York City. (Photo by Theo Wargo/Getty Images for M.A.C)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Former Miss Croatia, Ivana Knoll poses with a fan prior to the FIFA World Cup Qatar 2022 semi final match between Argentina and Croatia at Lusail Stadium on December 13, 2022 in Lusail City, Qatar. (Photo by Chris Brunskill/Fantasista/Getty Images)

This photo released by North Korea's official Korean Central News Agency (KCNA) on June 7, 2012 shows North Korean leader Kim Jong-Un (C) surrounded by members of the Korean Children's Union (KCU) organizations during a joint national meeting to celebrate the 66th anniversary of the KCU organizations at Kim Il-Sung Stadium in Pyongyang on June 6, 2012. (Photo by AFP Photo/KCNA via KNS)