While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Israeli soldiers of the Search and Rescue brigade take part in a training session in Ben Shemen forest, near the city of Modi'in May 23, 2016. (Photo by Amir Cohen/Reuters)

A Mexican wearing a period costume re-enacts the battle of Puebla, in the Penon de los Banos neighbourhood of Mexico City, Mexico May 5, 2016. The battle marked the defeat of French forces by Mexican troops and local Indians in the central state of Puebla in 1862. During the re-enactment, participants fired homemade shotguns loaded with gunpowder and hundreds of men dressed as Indian peasants fought mock battles against others dressed as French invaders. (Photo by Henry Romero/Reuters)

Youths smeared in coloured powder and dressed as Lord Krishna (L) and deity Radha (R) celebrate with others the Holi festival, the Hindu spring festival of colours, in Kolkata on March 17, 2022. (Photo by Dibyangshu Sarkar/AFP Photo)

People participate in a Christmas Day dip on Brighton beach in southern England, Britain, December 25, 2021. (Photo by Hannah McKay/Reuters)

Quinn O'Hogan (L) and Kendall O'Hogan lean into the winds from Hurricane Helene as it passes offshore on September 26, 2024, in St. Petersburg, Florida. Helene is forecast to become a major hurricane, bringing the potential for deadly storm surges, flooding rain, and destructive hurricane-force winds along parts of the Florida West Coast. (Photo by Joe Raedle/Getty Images)

An Egyptian dancer performs the Tanoura outside a coffee shop at al-Muizz street in the old Islamic quarter of Cairo on August 29, 2024. (Photo by Khaled Desouki/AFP Photo)

Sarah Campbell by Nick Knight and other cover shots – The Face Magazine: Culture Shift at the National Portrait Gallery in London on February 19, 2025. A new exhibition that celebrates iconic fashion images and portraits from The Face, a trail-blazing youth culture and style magazine. Bringing together 200 photographs by over 80 photographers from the 80s, 90s, 00s, the exhibition is an opportunity to see many of these images away from the magazine page for the first time. (Photo by Guy Bell/Alamy Live News)