While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Kevin and Merith Starren have their picture taken by Merith's brother Mark Ernst (R) and nephew Logan Ernst (L) in front of a 50-foot snowman named “Granddaddy” in Gilman, Minnesota, March 6, 2014. (Photo by Eric Miller/Reuters)

Nur Elita, an Acehnese woman, screams during caning as part of her sentence in the courtyard of Baiturrahman mosque in Banda Aceh, Indonesia's Aceh province December 28, 2015. Nur Elita received five strokes of the cane for having pre-marital s*x with her boyfriend, according to local media. Aceh is the only province in Indonesia, the world's most populous Muslim country, where Islamic law is implemented, according to local media. (Photo by Junaidi Hanafiah/Reuters)

Children pour cold water on themselves under the control of fitness coach Margarita Filimonova (R) at local kindergarten number 317, with the air temperature at about minus 23 degrees Celsius (minus 9.4 degrees Fahrenheit), in Russia's Siberian city of Krasnoyarsk, February 5, 2013. (Photo by Ilya Naymushin/Reuters)

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People make their way on an algae-covered beach in Qingdao, Shandong province, China, July 19, 2015. (Photo by Reuters/Stringer)

A man carries his wife on his back as they make their way with their luggage along a flooded tunnel to catch their train, after heavy rainfall hit Jinhua, Zhejiang province, China, July 21, 2015. (Photo by Reuters/China Daily)

Norma Galicia aka “Pirulina” takes part in a demonstration during the commemoration of the International Day for the Elimination of Violence Against Women, in Guatemala City on November 25, 2013. So far this year, 696 women have died due to violent events in Guatemala. (Photo by Johan Ordonez/AFP Photo)

People look at a tanker after it fell into a caved-in area on a road in Xi'an, Shaanxi province, July 27, 2013. No casualty was reported in the accident, according to local media. (Photo by Reuters/Stringer)