While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Hot air balloons fly over the sky in Chiang Mai province, northern Thailand, December 6, 2014. The two-day International Balloon festival 2014 featuring balloon pilots from Germany, Spain, Netherlands, Britain, and Czech Republic is held on December 06-07 2014 to celebrate Thai King Bhumibol Adulyadej's 87th birthday and also aimed to promote the tourism industry in Chiang Mai northern city. (Photo by Pongmanat Tasiri/EPA)

A Pakistani farmer guides his bulls as he competes in a traditional bull race in Khunda village in the northwestern district of Attock, some 80 kilometers from Islamabad on January 3, 2015. Tens of thousands of people gather whenever there is a bull race held in Pakistan which are usually the highlight of festivals organized in rural areas of the Asian country, and attract lots of spectators due to their thrilling nature. The traditional competition attracts landlords and farmers from all around the province where the race is held, and they all bring their fastest and strongest bulls in hopes of gaining a reputation. (Photo by Aamir Qureshi/AFP Photo)

A Sri Lankan elephant, accompanied by his mahout, browse through a roadside fruit stall in Colombo on January 19, 2015. The Sri Lankan elephant is listed as endangered by the International Union for Conservation of Nature (IUCN) as the population has declined by at least 50 percent over the last three generations, with the species threatened by habitat loss, degradation and fragmentation. (Photo by Lakruwan Wanniarachchi/AFP Photo)

Jiff with Playboy Playmates arrives at the Playboy Super Bowl XLIX Party on Friday, January 30, 2015 in Scottsdale, Ariz. (Photo by Omar Vega/Invision/AP Photo)

A man makes traditional candy “Matang” in preparation for the upcoming Chinese Lunar New Year in Yuqing County, Zunyi, Guizhou Province, China, January 18, 2016. (Photo by Reuters/China Daily)

A Syrian boy looks through a gate as others wait to cross into Syria at Oncupinar border crossing in the southeastern city of Kilis, Turkey February 11, 2016.. (Photo by Osman Orsal/Reuters)

UFC women's bantamweight champion Holly Holm and Miesha Tate face off during the UFC 196 weigh ins at the MGM Grand Garden Arena in Las Vegas on Friday, March 4, 2016. (Photo by L.E. Baskow/Las Vegas Sun via AP Photo)