Athletes in action during the international parachuting competition Mountain Gravity in Quinto, Switzerland, 27 August 2015. Some 200 participants from all over the world are expected to jump at the event running from 22 to 30 August 2015. (Photo by Samuel Golay/EPA)

Hollywood actress Malin Akerman helps King Digital Entertainment set the Guinness World Record for the World's Largest Hammock to celebrate the launch of its new game Paradise Bay on Wednesday, September 2, 2015, in Jersey City, N.J. (Photo by Charles Sykes/Invision for King World Entertainment/AP Images)

Comedian Jeffrey Ross (C) arrives at Comedy Central's Roast of Charlie Sheen held at Sony Studios on September 10, 2011 in Los Angeles, California. (Photo by Christopher Polk/Getty Images)

A man presents a self-made robot that local media reported is able to carry a person, in Heihe, Heilongjiang province, China, April 5, 2017. (Photo by Reuters/China Daily)

A Donald Trump impersonator with a bikini clad model stops at a hot dog vendor near Trump Tower on October 25, 2016 in New York, as part of a performance art piece by British artist Alison Jackson. The event is to promote Jackson's new show, “Private”, in New York, which features staged photographs portraying the private lives of public individuals. (Photo by Timothy A. Clary/AFP Photo)

Miniature spring-wound 35-mm film camera in a modified cigarette pack. The Tessina’s small size and quiet operation provided more options for concealment than most commercially available models. (Photo by Central Intelligence Agency)

Cuban-American artist Jorge Rodriguez-Gerada's six-acre sand and soil “facescape” stretches across the JFK Hockey Field on the north side of the Reflecting Pool along the National Mall October 1, 2014 in Washington, DC. Titled “Out of Many, One” and composed of 2,500 tons of sand, 800 tons of top soil and eight miles of string, the piece is the artist's interpreative blending of 30 different men's faces. Rodriguez-Gereda used high-precision global positioning satellites to place 10,000 wood pegs as waypoints for the giant face. The piece will be open to the public beginning October 4 and will eventually be tilled back into the earth. (Photo by Chip Somodevilla/Getty Images)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)