As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Where Children Sleep – stories of diverse children around the world, told through portraits and pictures of their bedrooms by James Mollison. This is a selection from the 56 diptychs in the book (Chris Boot November 2010). The book is written and presented for an audience of 9-13 year olds ‘ intended to interest and engage children in the details of the lives of other children around the world, and the social issues affecting them, while also being a serious photographic essay for an adult audience.

Chinese artist Zhou Jie takes a nap on an unfinished iron wire bed, one of her sculpture works, after lunch at Beijing Now Art Gallery, in Beijing August 11, 2014. Zhou started her art project titled “36 Days” on August 9, in which she would live inside an exhibition hall with an unfinished iron wire bed, some iron wire sculptures in the shape of stuffed animal dolls, a certain amount of food and her mobile phone, for 36 days. The entire process is open to visitors and she may also interact with them, according to Zhou. (Photo by Jason Lee/Reuters)

Bella Hadid prepares backstage for Savage X Fenty Show Presented By Amazon Prime Video – Backstage at Barclays Center on September 10, 2019 in Brooklyn, New York. (Photo by Ilya S. Savenok/Getty Images for Savage X Fenty Show Presented by Amazon Prime Video)

In this image released on September 22, American actress and singer Vanessa Hudgens attends Rihanna's Savage X Fenty Show Vol. 3 presented by Amazon Prime Video at The Westin Bonaventure Hotel & Suites in Los Angeles, California; and broadcast on September 24, 2021. (Photo by Emma McIntyre/Getty Images for Rihanna's Savage X Fenty Show Vol. 3 Presented by Amazon Prime Video)

Fans of The Script as the band perform on the main stage on the third day of music at the Electric Picnic in Ireland on Sunday, September 3, 2023. (Photo by Alan Betson/The Irish Times)

Halsey performs at Night Two of BUDX Miami by Budweiser on February 02, 2020 in Miami Beach, Florida. (Photo by Noam Galai/Getty Images for BudX)

American actress Kaley Cuoco goofs around for the cameras while looking fashionable filming her upcoming TV show “The Flight Attendant” in Manhattan on February 12, 2020. (Photo by LRNYC/The Mega Agency)