Seehund “Bruno” looks out of his transport box before making his way to the water on the beach of the island of Juist, Germany on August 14, 2013. Four young seals were released after six weeks of recovery at a rescue station in Norden-Norddeich. (Photo by Carmen Jaspersen/AFP Photo/DPA)

Yang Juan, an employee at Goopal Group, takes a nap in her seat after lunch, in Beijing, China, April 21, 2016. Office workers sleeping on the job is a common sight in China, where a surplus of cheap labour can lead to downtime at work. But in China's technology sector, where business is growing faster than many start-up firms can hire new staff, workers burn the midnight oil to meet deadlines and compete with their rivals. Some companies provide sleeping areas and beds for workers to rest during late nights. (Photo by Jason Lee/Reuters)

An aerial view shows local residents visiting a river side park in Taipei during the Lunar Mew Year on February 19, 2021. (Photo by Sam Yeh/AFP Photo)

British actress Iris Law arrives for the screening of the film “Forever Young (Les Amandiers)” at the 75th edition of the Cannes Film Festival in Cannes, southern France, on May 22, 2022. (Photo by Piroschka Van De Wouw/Reuters)

Shanghai Ballet dancers wearing masks practise in a dance studio in Shanghai, China, as the country is hit by an outbreak of the novel coronavirus, February 20, 2020. (Photo by Aly Song/Reuters)

German model Emma Todt poses as she arrives for the screening of the film “Armageddon Time” during the 75th edition of the Cannes Film Festival in Cannes, southern France, on May 19, 2022. (Photo by Stephane Mahe/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.