“A series of ads, developed as a creative idea for UN Women by Memac Ogilvy & Mather Dubai, uses genuine Google searches to reveal the widespread prevalence of sexism and discrimination against women. Based on searches dated 9 March, 2013 the ads expose negative sentiments ranging from stereotyping as well as outright denial of women’s rights”. – UN Women. (Photo by Ogilvy & Mather, Dubai, UAE/UN Women)

“JWT India created a series of disturbing ads for the Ford Figo, one of which shows former Italian prime minister Silvio Berlusconi flashing a peace sign from the front seat of a car that has three curvaceous women tied up and gagged in the trunk”. – Laura Stampler via Business Insider. (Photo by JWT India)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

AP photographer Anja Niedringhaus laughs as she attends a swimming event at the 2004 Olympic Games in Athens, August 21, 2004. Niedringhaus, a veteran Associated Press photographer who had covered wars around the world was shot dead and another reporter was wounded on April 4, 2014 when an Afghan policeman opened fire on them in eastern Afghanistan, the news agency said. (Photo by Reuters/Staff)

A Japan fan before their FIFA World Cup Qatar 2022 Group E match between Japan and Costa Rica at Ahmad Bin Ali Stadium on November 27, 2022 in Doha, Qatar. (Photo by Issei Kato/Reuters)

Afghan children have ice cream during the Afghan New Year (Newroz) celebration in Kabul March 21, 2014. Afghanistan uses the Persian calendar which runs from the vernal equinox. The calendar takes as its start date the time when the Prophet Mohammad moved from Mecca to Medina in 621 AD. The current Persian year is 1393. (Photo by Ahmad Masood/Reuters)

Japanese football fan during the FIFA World Cup Qatar 2022 Group E match between Japan and Costa Rica at Ahmad Bin Ali Stadium on November 27, 2022 in Doha, Qatar. (Photo by Dylan Martinez/Reuters)