British singer-songwriter and television actress Rita Ora in the first decade of February 2025 shows off her legs for days. (Photo by ritaora/Instagram)

British singer Rita Ora performs during the 43rd annual Gay and Lesbian Mardi Gras parade at the SCG in Sydney, Australia, 06 March 2021. (Photo by Dan Himbrechts/EPA/EFE)

British singer-songwriter Rita Ora visits The Empire State Building on July 09, 2024 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Empire State Realty Trust)

British singer-songwriter Rita Ora treats herself to a pretty pink martini in the last decade of January 2025. (Photo by ritaora/Instagram)

(L-R) Poppy Delevingne, Model of the Year Cara Delevingne, Joan Smalls and Karlie Kloss pose in the winners room at the British Fashion Awards at London Coliseum on December 1, 2014 in London, England. (Photo by Pascal Le Segretain/Getty Images)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A woman is tattooed during the Great British Tattoo Show in Alexandra Palace in north London, Britain May 23, 2015. (Photo by Neil Hall/Reuters)

British singer Rita Ora, dressed up in a silver top and black vinyl trousers celebrated her 30th birthday in upmarket Chinese restaurant, Hakkasan, in Mayfair, London on Thursday November 27, 2020. (Photo by Instagram/The Sun)