A young arab boy, armed with a rifle and a knife, in the Aden Protectorate near Yemen. (Photo by Richards/Fox Photos/Getty Images). February 1938

A young exhibitor arrives with her kitten on a lead at the National Cat Club show at Crystal Palace, London. (Photo by Fox Photos/Getty Images). 2nd December 1931

Waura Indians wrestle during this year's “quarup”, a ritual held over several days to honour in death a person of great importance to them, in Xingu National Park, Mato Grosso State, Brazil August 25, 2013. (Photo by Ueslei Marcelino/Reuters)

Soldiers, including two recruits who have brought some chickens, at Victoria prepare to board the train for the battle front. (Photo by Hulton Archive/Getty Images)

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Egyptian bootblacks cleaning a European's shoes in Cairo. (Photo by Hulton Archive/Getty Images). Circa 1870

A member of the German wireless police picks up signals on the radio equipment he carries on his back, while his colleague takes notes. (Photo by General Photographic Agency/Getty Images). Circa 1925