Call Parade is an ongoing public art project in São Paulo sponsored by Brazilian telecommunications firm Vivo, that paired 100 artists with 100 street-side phone booths giving them free reign to transform the peculiar hooded fixtures into anything imaginable. The exhibition has proven to be extremely popular and Brazilian photographer Mariane Borgomani set out to capture a number of the phones, my favorite of which is the painted day/night treatment above by artist Maramgoní.

Revellers take part in the annual Gay Pride parade along Paulista Avenue in Sao Paulo, Brazil, May 29, 2016. (Photo by Nacho Doce/Reuters)

Bridegrooms pose for a photograph as they attend a mass wedding ceremony at Arena Corinthians soccer stadium in Sao Paulo, Brazil, September 26, 2015. According to the event's organizers, at least 400 couples tied the knot during a mass wedding which was organized by the Department of Justice and Citizenship of the state of Sao Paulo. (Photo by Paulo Whitaker/Reuters)

A model presents a creation from the collection Agua de Coco during the Sao Paulo Fashion Week, Brazil on October 26, 2018. (Photo by Nacho Doce/Reuters)

A model presents a creation from Lino Villaventura Summer 2016 Ready To Wear collection during Sao Paulo Fashion Week in Sao Paulo April 16, 2015. (Photo by Paulo Whitaker/Reuters)

Brazilian graffiti artist Eduardo Kobra (C) puts the final touches to his piece of art in tribute to Brazilian architect Oscar Niemeyer, next to his assistants, at the financial center on Sao Paulo's Avenida Paulista January 22, 2013. Kobra created the 56-metre (61-yard) tall graffiti artwork as a tribute to Niemeyer, one of the 20th century's most influential modernist architects. Niemeyer died in December 2012, aged 104. (Photo by Andre Penner/AP Photo)

Revellers with their bodies and faces painted attend the "Zombie Walk" parade in Sao Paulo, Brazil, November 2, 2015. (Photo by Paulo Whitaker/Reuters)

A man carries a block of ice left behind by a hailstorm in Sao Paulo, Brazil, on May 19, 2014. After the severe overnight hailstorm a layer of hailstones as deep as 20 centimeters covered streets and parks, drawing people to make snowmen and play in the ice, an unusual scene to the city. (Photo by Nelson Antoine/AP Photo)