A store staff walks past other staffs dressed up as Stormtrooper and Death Star Gunner (R) from the film “Star Wars” before launching the film's new toys at Loft Variety Store in Shibuya shopping district in Tokyo, September 3, 2015. New “Star Wars” toys and other merchandise were released in stores across Japan just after midnight local time during a global rollout of the popular products. (Photo by Toru Hanai/Reuters)

Challenger Deep Submersible is shown for the first time at the Virgin Group Media Announcement by the President & CEO of Virgin Airlines Sir Richard Branson at the Newport Harbor Yacht Club on April 5, 2011 in Balboa, California. (Photo by John M. Heller/Getty Images)

J. Schwartz (C) and Marianne Wittelsberger (2nd R) of Consumer Watchdog dress as members of the “Google Track Team” in a hallway of the Dirksen Senate Office Building prior to a hearing on Google September 21, 2011 on Capitol Hill in Washington, DC. Members of Consumer Watchdog attended the antitrust hearing dressed as the “Google Track Team” in white tracksuits emblazoned with Google's motto, “Don't be evil”, wearing “Wi-Spy” glasses and pretending to track unsuspecting people during the event. (Photo by Alex Wong/Getty Images)

The Lumix GX1 single lens reflex (SLR) camera with 14-42 mm powerzoom lens is displayed at the Panasonic booth at the 2012 International Consumer Electronics Show at the Las Vegas Convention Center January 10, 2012 in Las Vegas, Nevada. The new camera comes with an external viewfinder and flash and an ISO up to 12,800. The camera as shown sells for USD 949; the camera body alone is USD 799. (Photo by Ethan Miller/Getty Images)

Star Wars fan Mike Deguzman practices with a toy lightsaber after purchasing some new toys that went on sale at midnight in advance of the film “Star Wars: The Force Awakens” in Times Square in the Manhattan borough of New York, September 4, 2015. (Photo by Carlo Allegri/Reuters)

A demonstrator wears a mask during a protest inside the Bay Area Rapid Transit (BART) Civic Center station on August 15, 2011 in San Francisco, California. The hacker group “Anonymous” staged a demonstration at a BART station this evening after BART officials turned off cell phne service in its stations last week during a disruptive protest following a fatal shooting of a man by BART police. (Photo by Justin Sullivan/Getty Images)

A glasses-free Toshiba 55-inch 3-D 4x full HD TV shows the movie, “Coraline” at the 2012 International Consumer Electronics Show at the Las Vegas Convention Center January 11, 2012 in Las Vegas, Nevada. The TVs are scheduled to be available this year and will come with embedded cameras with facial recognition capability so depending on where you are sitting, the set will adjust the viewing point for the best 3-D experience. (Photo by Ethan Miller/Getty Images)

A Kevo smart lock is demonstrated during the 2015 International Consumer Electronics Show (CES) in Las Vegas, Nevada January 4, 2015. The lock, which opens with a smart phone App and a touch, is smart enough to know what side of the door you are on and won't accidentally unlock the door when you are inside. A new subscription service offers unlimited e-keys and other benefits, a representative said. (Photo by Steve Marcus/Reuters)