Muslim women light candles during the “EarthHour” in Jakarta, Indonesia, on March 23, 2013. Hundreds of people observed the global event that encourages people to turn off their lights for 60 minutes. (Photo by Dita Alangkara/Associated Press)

Look at the image for long enough and you can make the train change direction simply by thinking about it. Freaky.

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

Final match Soccer Humanoid Kid Size between DARwIn vs. AUTMan at the World Championship finals of RoboCup 2013 in Eindhoven (NL). (Photo by Bart van Overbeeke)

Runners gather at the start line for the annual “Santa Speedo Run”, a charity race through the streets of the Back Bay neighborhood of Boston. (Photo by Gretchen Ertl/Reuters)

A British fan waits to enter the Malmo arena ahead of the finals of the 2013 Eurovision Song Contest on May 18, 2013. (Photo by John MacDougall/AFP Photo)

A Chinese future bride has her friends playing with her dress during a pre-wedding photoshoot in front of the Eiffel tower in Paris, France, August 28, 2015. As young Chinese become wealthier, they take abroad the tradition of taking their wedding photos days before they are married, rather than on their wedding day. (Photo by Philippe Wojazer/Reuters)