Lady Gaga attends Billboard's 10th Annual Women In Music at Cipriani 42nd Street on December 11, 2015 in New York City. (Photo by Grant Lamos IV/Getty Images)

(L-R) Recording artists Ally Brooke, Normani Hamilton, Dinah-Jane Hansen, Lauren Jauregui and Camila Cabello of Fifth Harmony attend the 2016 Billboard Music Awards at T-Mobile Arena on May 22, 2016 in Las Vegas, Nevada. (Photo by David Becker/Getty Images)

Singers Chris Daughtry and Rachel Platten attend the 2017 Billboard Music Awards at T-Mobile Arena on May 21, 2017 in Las Vegas, Nevada. (Photo by Chris Polk/BBMA2017/Getty Images for DCP)

Ally Brooke, from left, Dinah-Jane Hansen, Camila Cabello, Lauren Jauregui and Normani Hamilton of Fifth Harmony, perform “Work From Home” at the Billboard Music Awards at the T-Mobile Arena on Sunday, May 22, 2016, in Las Vegas. (Photo by Chris Pizzello/Invision/AP Photo)

A billboard for JELL-O stands at the corner of Grand Street and West Broadway on August 2, 2011 in New York City. The billboard acts as a mood-meter by analyzing Twitter and guaging the number of happy and sad emoticons used at any given moment, causing the billboard's face to change between a smile and a frown. (Photo by Andrew Burton/Getty Images)

A man dressed up as the Statue of Liberty walks in front of a new digital advertising screen in Times Square, New York, November 18, 2014. According to local media the screen is a full block long, 8 stories tall, is lit with 24 million LED pixels and has a higher resolution than most TV sets. The advertising rate is reported at $2.5 million USD for a four-week run making it one of the most expensive outdoor advertising spaces in the world. (Photo by Carlo Allegri/Reuters)

British visitors wearing Bavarian costumes walk ahead the opening of the traditional Bavarian Oktoberfest festival at the Theresienwiese in Munich, southern Germany, on September 20, 2014. Germany's world-famous Oktoberfest kicks off with millions of revellers set to soak up the frothy atmosphere in a 16-day extravaganza of lederhosen, oompah music and, of course, beer. (Photo by Karl-Josef Hildenbrand/AFP Photo/DPA)

(L-R) Recording artists Jessie J, Ariana Grande, and Nicki Minaj perform onstage during the 2014 MTV Video Music Awards at The Forum on August 24, 2014 in Inglewood, California. (Photo by Michael Buckner/Getty Images)