To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

People crowd together in an attempt to buy chickens at a Mega-Mercal, a subsidized state-run street market, in Caracas January 24, 2015. President Nicolas Maduro shook up complex currency controls on Wednesday and also prepared Venezuelans for a rise in the world's cheapest fuel prices in response to a recession worsened by plunging oil revenue. The socialist-run OPEC member's economy shrank 2.8 percent in 2014 while inflation topped 64 percent, the socialist leader announced in a speech to parliament, in what is almost certainly the worst performance in Latin America. (Photo by Carlos Garcia Rawlins/Reuters)

Darlene Eddy packages up a chocolate Easter bunny that she made in her store Amazing Chocolates on March 28, 2013 in Hollywood, Florida. As Easter Sunday approaches chocolatiers are busy manufacturing many different types of delights for the holiday when Americans spend roughly $1.9 billion on Easter candy, second only to Halloween in candy consumption. Around ninety million chocolate Easter bunnies are produced each year, from white to dark chocolate, and with an unlimited varieties of styles. (Photo by Joe Raedle)

A Kevo smart lock is demonstrated during the 2015 International Consumer Electronics Show (CES) in Las Vegas, Nevada January 4, 2015. The lock, which opens with a smart phone App and a touch, is smart enough to know what side of the door you are on and won't accidentally unlock the door when you are inside. A new subscription service offers unlimited e-keys and other benefits, a representative said. (Photo by Steve Marcus/Reuters)

An Sony PS3 is used to view Netflix during the Netflix UK launch in London, England on January 9, 2012. Netflix the leading global internet subscription service for films and TV programmes, launches in the United Kingdom and Ireland, offering instant and unlimited access to a broad range of entertainment for the low monthly price of £5.99 in the UK and £6.99 in Ireland. (Photo by Gareth Cattermole/Getty Images for Netflix)

A worker walks through a salt pan on the eve of May Day or Labour Day on the outskirts of the southern Indian city of Chennai April 30, 2014. India is the third largest salt producing country in the world after China and U.S. with global annual production about 230 million tonnes, according to government data. (Photo by Reuters/Babu)

A man wearing a beard imprinted facemask as a preventive measure against the COVID-19 coronavirus walks along a street in New Delhi on June 19, 2020. India has recorded more than 380,000 cases of COVID-19, the fourth-highest in the world, with over 12,500 deaths, health ministry data show. (Photo by Jewel Samad/AFP Photo)

People out in Manchester town centre, United Kingdom on September 20, 2020. The latest Public Health England data shows that 672 new cases of Covid-19 were recorded in the city in the seven days to September 17. (Photo by Danny Lawson/PA Images via Getty Images)