A pedestrian walks by an Apple Store following an announcement that Apple has become the world's most valuable brand on May 9, 2011 in San Francisco, California. In a report released by London based Millward Brown, Apple Inc. has surpassed Google to claim the top spot in a global ranking of brand value this year with an estimated value of more than $153 billion up 84 percent from last year. (Photo by Justin Sullivan/Getty Images)

French actress Roxane Mesquida (L) and Josephine De La Baume exchange a kiss on the red carpet prior the screening of “The company you keep” during the 69th Venice Film Festival on September 6, 2012 at Venice Lido. “The company you keep” is presented out of competition. (Photos by Tiziana Fabi/Gabriel Bouys/Christine Pettinger/AFP Photo)

Naki'o, a mixed-breed dog with four prosthetic devices, goes for a run in Colorado Springs April 12, 2013. Naki'o lost all four feet to frostbite when he was abandoned as a puppy in a foreclosed home. (Photo by Rick Wilking/Reuters)

Emperor penguins gathered together to keep their chicks warm in these pictures. Marine scientist Frederique Oliver snapped the protective parents in Antarctica as they huddled against the huge winds.The adorable birds have to battle temperatures on -20 degrees Celsius as well as winds of up to 40 knots on the ice. (Photo by Frederique Oliver/Caters News)

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

A man dressed up as the Statue of Liberty walks in front of a new digital advertising screen in Times Square, New York, November 18, 2014. According to local media the screen is a full block long, 8 stories tall, is lit with 24 million LED pixels and has a higher resolution than most TV sets. The advertising rate is reported at $2.5 million USD for a four-week run making it one of the most expensive outdoor advertising spaces in the world. (Photo by Carlo Allegri/Reuters)

A woman carries a water pump to work on February 11, 2017 in Almolonga, Guatemala. The Mayan town in the western highlands district of Quetzaltenango has surged in prosperity in recent years with high-productivity vegetable farming, exporting much of its excess crops to neighborning El Salvador. (Photo by John Moore/Getty Images)