In this Sunday, May 22, 2016 photo, contestants in the first Miss Trans Israel beauty pageant gather for rehearsal in Tel Aviv, Israel. The pageant will be held at HaBima, Israel's national theater, in Tel Aviv on Friday. Tel Aviv has emerged as one of the world's most LGBT-friendly travel destinations, standing in sharp contrast to most of the rest of the Middle East, where gays can face persecution. (Photo by Oded Balilty/AP Photo)

In this Tuesday, June 23, 2015, photo, an Israeli vendor waits for clients at the southern Israeli town of Sderot, next to the Israel-Gaza border. A year after the Gaza war, the community in southern Israel, long battered by rockets from the Hamas-run territory next door, has slowly recovered and is even seeing a quiet boom. (Photo by Oded Balilty/AP Photo)

In this Thursday, October 18, 2018 photo, contestants wait for their performance backstage during the National Amateur Body Builders' Association competition in Tel Aviv, Israel. Dozens of glistening competitors took the stage for the annual body building and fitness competition last week. But behind the scenes, machismo makes way for cooperation. (Photo by Oded Balilty/AP Photo)

Actress Kat Dennings arrives at the premiere of Paramount Pictures' and Marvel's “Thor” held at the El Capitan Theatre on May 2, 2011 in Los Angeles, California. (Photo by Kevin Winter/Getty Images)

Palestinians and Israelis enjoy the Mediterranean sea during the first day of the Eid al-Fitr holiday in Tel Aviv, Israel, Thursday, August 8, 2013. The three-day Eid al-Fitr holiday marks the end of the holy fasting month of Ramadan. One of the most important holidays in the Muslim world, Eid al-Fitr, is marked with prayers, family reunions and other festivities. (Photo by Oded Balilty/AP Photo)

In this Monday, October 27, 2014 photo, models wait to walk a runway before a show in Neve Tirza prison in Ramle, central Israel. Neve Tirza, Israel's only women's prison, hosted its first fashion show Monday where models on towering heels strutted on a red catwalk, showcasing clothes designed and made by inmates. (Photo by Oded Balilty/AP Photo)

In this Sunday, February 18, 2018 photo, Palestinian camel herder Salem Rashaideh, leads the way for the camels in the territory of Israeli Kibbutz Kalya, near the Dead Sea in the West Bank. For three months a year, in the winter time Bedouin Arab herders take their 130 camels to graze on the shores of the Dead Sea, at the lowest place on Earth. (Phoro by Oded Balilty/AP Photo)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).