One of the highlights on the Audi stand is the bicycle technology concept known as the Audi e-bike Wörthersee – a sport bike that does not fit into any of the usual categories. It is neither a pedelec nor a conventional bike, but is best described as a high-end pedelec made by Audi for sport, fun and tricks. The Audi e-bike Wörthersee combines the Audi brand’s principal competences – design, ultra, connect and e-tron – and explores the limits of what is technically feasible in terms of design, lightweight construction, networking and electric mobility.

People ride bicycles in Halloween costumes during “Bike Kill 13” in the Brooklyn borough of New York City, October 29, 2016. “Bike Kill” is an annual gathering of builders and riders of home-made bicycles that culminates in a tall bike jousting competition. (Photo by Stephanie Keith/Reuters)

Selena Gomez performs at the MTV Movie Awards. (Photo by Jordan Strauss/Invision for MTV)

An mechanic in Brick Lane Bikes repairs a fixed wheel bike in their shop in Shoreditch on June 14, 2011 in London, England. The UK bike industry has seen a dramatic rise in the number of people building their own custom bikes or purchasing bespoke bikes. (Photo by Oli Scarff/Getty Images)

Actress Brittany Snow takes a selfie with a fan at The 2015 MTV Movie Awards at Nokia Theatre L.A. Live on April 12, 2015 in Los Angeles, California. (Photo by Jason Merritt/Getty Images)

Projectionist Antonio Feliciano, 75, checks his projector before showing a film in Monforte, Portugal May 16, 2015. Shades of Oscar-winning classic "Cinema Paradiso" run through the life of Feliciano, a sprightly 75-year-old who fears he may be the last of Portugal's travelling film projectionists.After six decades travelling four million km (2.5 million miles) to screen 4,000 films in Portugal's far-flung villages, Feliciano does not plan to retire just yet. But he is resigned to the fact that the Internet, digital TV and distribution monopolies have made his craft obsolete. (Photo by Rafael Marchante/Reuters)