Call Parade is an ongoing public art project in São Paulo sponsored by Brazilian telecommunications firm Vivo, that paired 100 artists with 100 street-side phone booths giving them free reign to transform the peculiar hooded fixtures into anything imaginable. The exhibition has proven to be extremely popular and Brazilian photographer Mariane Borgomani set out to capture a number of the phones, my favorite of which is the painted day/night treatment above by artist Maramgoní.

Carlos Bahia, dressed as Santa Claus, talks with boys at the Maresias beach, in the state of Sao Paulo December 9, 2014. In the Southern Hemisphere summer starts on December 1, so while countries in the north are experiencing a white Christmas with grey skies, those in the south are busy surfing and sunbathing in temperatures just shy of 100 degrees Fahrenheit (38 degrees Celsius). (Photo by Nacho Doce/Reuters)

Group of clowns protested in the old center of Sao Paulo, Brazil on October 24, 2016. They are against false clowns scare people. They say they are clowns good and that people who dress to scare clown clowns are false. The wave of evil clowns started in the US and has spread to many countries. (Photo by Cris Faga via ZUMA Wire)

Brazilian graffiti artist Eduardo Kobra (C) puts the final touches to his piece of art in tribute to Brazilian architect Oscar Niemeyer, next to his assistants, at the financial center on Sao Paulo's Avenida Paulista January 22, 2013. Kobra created the 56-metre (61-yard) tall graffiti artwork as a tribute to Niemeyer, one of the 20th century's most influential modernist architects. Niemeyer died in December 2012, aged 104. (Photo by Andre Penner/AP Photo)

Revellers with their bodies and faces painted attend the "Zombie Walk" parade in Sao Paulo, Brazil, November 2, 2015. (Photo by Paulo Whitaker/Reuters)

A model presents a creation from Lino Villaventura Summer 2016 Ready To Wear collection during Sao Paulo Fashion Week in Sao Paulo April 16, 2015. (Photo by Paulo Whitaker/Reuters)

Osama bin Laden lookalike Ceara Francisco Helder Braga Fernandes laughs while chatting on the phone in his “Bar do Bin Laden” on April 29, 2014 in Sao Paulo, Brazil. Braga says he was known as the “Beard Man” before 9/11 but became known as a Bin Laden lookalike following the 9/11 attacks. He says he is Christian and continues to play the role to support his business. (Photo by Mario Tama/Getty Images)

A resident types a text message on her mobile phone, as she sits on a bench made from a tree, which is a creation by Brazilian artist Hugo Franca at Largo da Batata square in Sao Paulo March 17, 2015. Franca, a designer from Sao Paulo is working with the city to make use of fallen trees to turn them into sculpture furniture to line the city's parks, streets and plazas. Brazil's largest city was slammed by several strong storms this rainy season that brought with them heavy rain, lightning and winds as high as 90 kilometres (55 miles) per hour. (Photo by Nacho Doce/Reuters)