A model who poses for tips wearing body paint and underwear poses for a portrait in Times Square in New York, August 19, 2015. She declined to give her name. New York officials including Governor Andrew Cuomo are considering measures to curtail the activity, according to local media. (Photo by Carlo Allegri/Reuters)

A demonstrator wears a message on a t-shirt in Tahrir Square on May 27, 2011 in Cairo, Egypt. The ruling Supreme Council of the Armed Forces said that there would be no use of violence against protests dubbed “the Second Revolution of Anger” taking place in Cairo and other cities in Egypt. (Photo by Peter Macdiarmid/Getty Images)

Moscow’s Red Square has seen its share of strange stuff over the centuries, from medieval public executions to artistic self-mutilations. But a giant Louis Vuitton suitcase took many Muscovites completely by surprise. The 9-meter high, 30-meter long building covered in iconic gold-on-brown pattern erected last week is to host a historic exhibition.

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.

Felix Guirola, 52, rides a homemade bike with an advertising banner in Havana, Cuba, July 20, 2016. The handyman, who loves heights, provides advertising space for companies on homemade bikes that tower up to 7.5 meters (24.61 ft). He rides them around Havana in an ingenious way of getting around strict marketing regulations in the Communist-ruled island. (Photo by Alexandre Meneghini/Reuters)

A combination of pictures shows people taking photos of themselves in Tiananmen Square as they celebrate National Day marking the 67th anniversary of the founding of the People's Republic of China, in Beijing October 1, 2016. (Photo by Damir Sagolj/Reuters)

Student protestors, including one girl with a camera, struggle with soldiers from the Chinese Army, the PLA. Tiananmen Square, 1989. (Photo by Jeff Widener/Associated Press)

An artiste leads a bear as a child sits on it during the first day of a fair organized by GUM departmental store for the upcoming Christmas and New Year celebrations at Moscow's Red Square, November 29, 2014. (Photo by Maxim Zmeyev/Reuters)