A boy holds the remains of a mortar shell which hit a residential building in the village of Staromikhailovka, outside the separatist-held city of Donetsk, Ukraine, May 24, 2016. (Photo by Alexander Ermochenko/Reuters)

San Francisco-based design professor Miguel Cardona is selling his custom-drawn “Sketchcups” at Café Sophie for US$20 a piece to benefit Project Night Night, a charity that donates baby blankets, books, and toys to children in homeless shelters. Cardona discusses the project in an interview with Coolhunting. If you'd like to purchase or commission one of Cadona's pieces for yourself, you can do so for US$30 at his Sketchcups Store.

A worker heats a glass cat-shape ornament at the Silverado manufacture of hand-blown Christmas ornaments in town of Jozefow outside Warsaw December 2, 2014. (Photo by Kacper Pempel/Reuters)

In this November 21, 2015 photo, Camila Lopez Rivas, 14, poses for portraits on a beach in Havana, Cuba, as an assistant lifts the train of her dress to make it look like its flying in the wind. Camila lives in Miami, the daughter of a truck driver who left Cuba when she was a baby. She doesn't remember the island, but wanted to return for the photographs and videos that Latin American girls typically take for their 15th birthdays. (Photo by Ramon Espinosa/AP Photo)

A group of young women have 'a bit of a do' for Oxfam at St Pancras International and enjoy a screening of the nation's favourite chick-flick Dirty Dancing on February 28, 2011 in London, England. Oxfam is calling on women across the UK to get together with their female friends in March to celebrate women's achievements for the 100th anniversary of International Women's Day (March 8, 2011) and raise money to support their work with women living in poverty. www.oxfam.org.uk/do (Photo by Ian Gavan/Getty Images for Oxfam). LONDON, ENGLAND – FEBRUARY 28

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.