Pablo Holcer tests out a VR system made by Neurable that allows the user to control with their thoughts as the EEG headset interprets thoughts into actions in the VR environment at SIGGRAPH 2017 in Los Angeles, California, July 31, 2017. (Photo by Mike Blake/Reuters)

Groom Praem Pam Srichamnan and his bride Suriya Utai jump into a pond during a wedding ceremony ahead of Valentine's Day in Prachin Buri province, east of Bangkok February 13, 2014. Three Thai couples took part in the wedding ceremony arranged by a resort aimed to strengthen the relationships of the couples by doing fun activities. (Photo by Damir Sagolj/Reuters)

A boy takes a picture of a car crash in Shenzhen, Guangdong province, August 4, 2014. Two passengers were sent to hospital but no death was reported as a result of the accident, according to local media. (Photo by Reuters/Stringer)

A one month old Turquoise colored Green Veiled Chameleon perches on a finger in the Cardin's Chameleons boothat Repticon 2014 Sunday, August 3, 2014 in Jacksonville, Fla. The vendor specializes in captive bred and born Veiled Chameleons and this particular specimen cost $40.00. The Repticon reptile and Exotic Animal show made its stop in Jacksonville over Saturday and Sunday offering a variety of cold blooded critters and related supplies for sale at the University Center on the University of North Florida campus. The show, which travels nationally stops in Jacksonville several times a year according to event vendor team leader Patty Healey. (Photo by Bob Self/AP Photo/The Florida Times-Union)

Dutch artist Maxim Gazendam works on his sand sculpture during the third edition of the European Championship Sand Sculpting 2014 in Zandvoort aan Zee, The Netherlands, 08 August 2014. Eight sculptors from different European countries will each create an impressive sculpture on the main theme “Music and Dance”. (Photo by Remko De Waal/EPA)

These new virtual stores are built by european mega grocery kings Tesco for their South Korean Home Plus supermarkets. So far virtual shopping has been a hit with customers, according to Technologyreview: “The virtual grocery store has been a hit among more 10,287 customers, with Home Plus reporting a 130 percent increase in online sales”.

Two men fight in San Jose, Costa Rica, during the Women's Day on March 8, 2014. (Photo by Jeffrey Arguedas/EFE/SIPA Press)

Participants ride horses, hold spears and wear historic armoured suits of the Middle Ages as they compete during the Saint George international knight tournament in Moscow, Russia, May 3, 2015. (Photo by Maxim Zmeyev/Reuters)