A man (2nd L) takes pictures as visitors run away from a wave caused by a tidal bore which surged past a barrier on the banks of Qiantang River, in Hangzhou, Zhejiang province August 14, 2014. (Photo by Reuters/Stringer)

Christian pilgrims from Brazil embrace after they are baptized in the water of the Jordan River during a ceremony at the Yardenit baptismal site near the northern Israeli city of Tiberias October 15, 2014. (Photo by Finbarr O'Reilly/Reuters)

The Bajau people of Malaysia live their lives completely at sea, living in wooden huts and spending their days fishing. Sailing over crystal clear waters, the Bajau people of Malaysia live their lives almost entirely at sea. Photographer Ng Choo Kia joined the Bajau people on their pirogues, which are long narrow canoes made from single tree trunks, and documented their daily life in a series of pictures. (Photo by Ng Choo Kia/Hotspot Media/SIPA Press)

Zoo keeper Ross Poulter holds a White's Tree Frog in Edinburgh Zoo's new tropical forest zone on September 9, 2011 in Edinburgh, Scotland. The Brilliant Birds Exhibit which brings together beautiful and rare birds from all over the world is now more colourful and unusual, with the unveiling of the zoo's new tropical forest zone bringing together a collection of vertebrates, invertebrates and amphibians for the very first time. (Photo by Jeff J Mitchell/Getty Images)

The ‘Stop the Violence’ advertising campaign by Brazilian agency Terremoto Propaganda aims to reduce the risk of accidents on the road. The visually grabbing print campaign shows a vehicle painted on the face of one person and the fist of another, drawing the comparison between what is widely known to be intentional violence, such as punching someone in the face, with what many incorrectly consider unintentional, like speeding or unsafe lane changes. Let us know what you think about this campaign in the comments below.

“A series of ads, developed as a creative idea for UN Women by Memac Ogilvy & Mather Dubai, uses genuine Google searches to reveal the widespread prevalence of sexism and discrimination against women. Based on searches dated 9 March, 2013 the ads expose negative sentiments ranging from stereotyping as well as outright denial of women’s rights”. – UN Women. (Photo by Ogilvy & Mather, Dubai, UAE/UN Women)

“JWT India created a series of disturbing ads for the Ford Figo, one of which shows former Italian prime minister Silvio Berlusconi flashing a peace sign from the front seat of a car that has three curvaceous women tied up and gagged in the trunk”. – Laura Stampler via Business Insider. (Photo by JWT India)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.