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Google & Adidas – Talking Shoe

The shoe works similarly to a fitness tracking device, using an accelerometer, gyroscope, Bluetooth and other off-the-shelf technologies to analyze the wearer’s movements and offer motivating and timely commentary. It might tell you to get going if you’ve been idle for too long or cheer you on if it senses you being very active. Its comments can be posted to Google+ by the user, sent to real-time ad units, or broadcast via onboard speakers.
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13 Mar 2013 11:49:00


In this photo illustration, an endangered Chinese box turtle which hatched at Bristol Zoo is placed on a box of matches on August 12, 2008 in Bristol, England. It weighs just 15 grams and measures around 4cm long whereas an adult box turtle weighs around 800 grams, measures around 16 cm long and can live up to 50 years. Chinese box turtles are hunted for their meat for use in medicine or as pets and have been listed as endangered on the International Union for Endangered Species Red List. (Photo by Matt Cardy/Getty Images)
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09 Jul 2011 12:16:00


Model Adriana Sklenarikova Karembeu presents new “Pikolino” shoes at El Corte Ingles store on April 1, 2011 in Madrid, Spain. (Photo by Carlos Alvarez/Getty Images)
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01 Apr 2011 14:03:00
A girl looks at other children practicing on a boxing ring during an exercise session at a boxing school, in the Mare favela of Rio de Janeiro, Brazil, June 2, 2016. (Photo by Nacho Doce/Reuters)

A girl looks at other children practicing on a boxing ring during an exercise session at a boxing school, in the Mare favela of Rio de Janeiro, Brazil, June 2, 2016. For many young residents the Luta Pela Paz (Fight For Peace) academy offers a glimpse of an alternative: a chance to build discipline and self-esteem through boxing and martial arts. (Photo by Nacho Doce/Reuters)
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19 Jun 2016 10:00:00
Fr Pierre Pepper (C) warms up before his amateur boxing match in the town of Banagher in County Offaly March 15, 2015. (Photo by Cathal McNaughton/Reuters)

Fr Pierre Pepper (C) warms up before his amateur boxing match in the town of Banagher in County Offaly March 15, 2015. Fr Pepper has spent the last two months training for an amateur boxing match to raise proceeds for charity. (Photo by Cathal McNaughton/Reuters)
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17 Mar 2015 12:08:00
In this July 15, 2015 photo, Nepalese amputee victims Khendo Tamang, left, and Nirmala Pariyar, both 8, share a single pair of shoes at the Bir Trauma Center in Kathmandu, Nepal. After suffering serious leg wounds in Nepal's massive 2015 earthquake that killed and injured thousands, both girls were brought to the Bir Trauma Center in Kathmandu, to receive single leg amputations. Following their surgeries, Nirmala's relentless cheerfulness drew a still very depressed Khendo close and both found an inseparable friendship which has helped their emotional wounds heal. (Photo by Niranjan Shrestha/AP Photo)

In this July 15, 2015 photo, Nepalese amputee victims Khendo Tamang, left, and Nirmala Pariyar, both 8, share a single pair of shoes at the Bir Trauma Center in Kathmandu, Nepal. After suffering serious leg wounds in Nepal's massive 2015 earthquake that killed and injured thousands, both girls were brought to the Bir Trauma Center in Kathmandu, to receive single leg amputations. Following their surgeries, Nirmala's relentless cheerfulness drew a still very depressed Khendo close and both found an inseparable friendship which has helped their emotional wounds heal. (Photo by Niranjan Shrestha/AP Photo)
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23 Apr 2016 13:48:00
Scientist Jiri Sindelar checks a ring of a Boreal owl chick outside the “Smart Nest Box”, which allows the study of birds by using mounted cameras, in a forest near the village of Mikulov, Czech Republic, June 18, 2016. (Photo by David W. Cerny/Reuters)

Scientist Jiri Sindelar checks a ring of a Boreal owl chick outside the “Smart Nest Box”, which allows the study of birds by using mounted cameras, in a forest near the village of Mikulov, Czech Republic, June 18, 2016. (Photo by David W. Cerny/Reuters)
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20 Jun 2016 12:37:00
Arisha, 9, takes instructions from coach Younus Qambrani during an exercise session at the first women's boxing coaching camp in Karachi, Pakistan February 19, 2016. (Photo by Akhtar Soomro/Reuters)

Arisha, 9, takes instructions from coach Younus Qambrani during an exercise session at the first women's boxing coaching camp in Karachi, Pakistan February 19, 2016. For the past six months about a dozen girls, aged 8 to 17, have gone to the Pak Shine Boxing Club after school to practice their jabs, hooks and upper cuts. (Photo by Akhtar Soomro/Reuters)
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01 Mar 2016 09:46:00