To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Winner Petra Vlhova from Slovakia celebrates on the podium of the FIS women's World Cup slalom in Zagreb, the “Snow Queen Trophy 2022”, on January 4, 2022. (Photo by Antonio Bronic/Reuters)

Australian professional boxer Ebanie Bridges during the weigh in at The Queens Hotel, Leeds, United Kingdom on Friday, March 25, 2022. (Photo by Nigel French/PA Wire)

Alicia Finn-O’Shea, 10, talks to Chelsea Pensioners on the Mall during the Queen's Platinum Jubilee celebrations in London, United Kingdom on June 2, 2022 (Photo by Antonio Olmos/The Observer)

Rio Takahashi of Japan gets ready for the final show of the Miss International Queen 2020 transgender beauty pageant in Pattaya, Thailand on March 7, 2020. (Photo by Soe Zeya Tun/Reuters)