Revelers celebrate during fireworks marking the start of the New Year on Copacabana beach on January 1, 2017 in Rio de Janeiro, Brazil. Brazilian revelers traditionally dress in white to honor the New Year's holiday along with the Brazilian Goddess of the Sea- Iemanja. (Photo by Mario Tama/Getty Images)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Photographer Howard Schatz had an idea: place actors in a series of roles and dramatic situations to reveal the essence of their characters. Such was the premise behind his book, In Character: Actors Acting, which captures some of Hollywood’s most emotive stars in the act of, well, making faces. Luckily for us, he continued the tradition for Vanity Fair. Here are some of the best.

A model presents a creation by German designer Karl Lagerfeld as part of his Haute Couture Fall Winter 2015/2016 fashion show for French fashion house Chanel at the Grand Palais which is transformed into a casino in Paris, France, July 7, 2015. (Photo by Stephane Mahe/Reuters)

MTV “Ex On The Beach” star Jemma Lucy seen leaving San Carlo Restaurant in Manchester, UK on September 3, 2016 heading to Neighbourhood when her friend decided to pull up her dress revealing her knickers. (Photo by XposurePhotos.com)

The Blue Man Group performs on stage during a media preview ahead of their show in Singapore on March 31, 2016. Blue Man Group was started by three friends in New York in 1991 as a way to celebrate the human spirit through music, science, art and theater. (Photo by Roslan Rahman/AFP Photo)

Director Pawel Pawlikowski holds his Oscar for best foreign language film for “Ida”, with presenters Chiwetel Ejiofor (L) and Nicole Kidman during the 87th Academy Awards in Hollywood, California February 22, 2015. (Photo by Lucy Nicholson/Reuters)