People attend New York's Annual Village Halloween Parade dressed as soldiers from the United Nations in Manhattan, New York City, U.S., October 31, 2022. (Photo by Andrew Kelly/Reuters)

A person dressed as a zombie mermaid poses for a photo as she interacts with patrons at the Haunted Hotel Takeover Halloween party at hotel Ziggy in West Hollywood, California, U.S., October 29, 2022. (Photo by Mario Anzuoni/Reuters)

Kids in fancy dress eat for free at Asda Cafés in Leeds, UK on Halloween on 31st October, 2025 – a real treat for families this spooky season. (Photo by Doug Jackson/PinPep)

Heidi Klum attends the Heidi Klum's 16th Annual Halloween Party sponsored by GSN's Hellevator And SVEDKA Vodka At LAVO New York on October 31, 2015 in New York City. (Photo by Mike Coppola/Getty Images for Heidi Klum)

(L-R) Tom Kaulitz, Heidi Klum and Leni Klum attend Heidi Klum's 23rd Annual Halloween Party at Hard Rock Hotel New York on October 31, 2024 in New York City. (Photo by TheStewartofNY/WireImage)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.