A little boy shouts “Earthquake!” during a shouting contest, part of the annual evacuation drill on the National Disaster Prevention Day on September 1, 1986. The contest was aimed at teaching youngsters the importance of telling neighbors quickly and loudly of a disaster when it hits. The drill is annually conducted through out the country on the day marking the anniversary of the Great Kanto Earthquake that hit the Japanese capital and its vicinity on September 1, 1923, killing more than 104,000 people. (Photo by Sadayuki Mikami/AP Photo)

Demonstrators wear skull masks during an anti government protest, as Chile's President Michelle Bachelet delivers a speech inside the National Congress, in Valparaiso city, Chile May 21, 2016. (Photo by Ivan Alvarado/Reuters)

Midfielder Lindsey Horan (9) of Team United States and midfielder Kosovare Asllani (9) of Team Sweden go up for a header during the first round of the Tokyo 2020 Olympic Games at Tokyo Stadium on Wednesday, July 21. 2021. Sweden defeated the United States of America 3-0. (Photo by Toni L. Sandys/The Washington Post)

Germany fans cheer after the 2-0 goal for Germany during the UEFA Euro 2024 football match between Germany and Hungary at the public football viewing area in Berlin, Germany on June 19, 2024. (Photo by Jörg Carstensen/AFP Photo)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.