As part of a promotion to celebrate the arrival of Game of Thrones season 3 to their streaming video service, they have placed a huge dragon skull on a popular beach in Dorset, England. Something that will certainly get your attention when going for a leisurely stroll along the shore.

A man holds onto a tree by the seashore (possibly along the Shore Parkway Greenway) against severe winds during Hurricane Carol's assault on the Northeastern seaboard, Brooklyn, New York, August 31, 1954. (Photo by Hulton Archive/Getty Images)

An Indian man stands near his house as waves caused by high tide hits the huts on the shore of the Arabian Sea in Mumbai, India, Wednesday, July 3, 2019. Heavy monsoon rains in Maharashtra have led to more than 30 deaths since Monday night, from collapsed walls, drownings and other causes. Dozens of others have been injured. (Photo by Rafiq Maqbool/AP Photo)

A dead whale is seen on the shore of the Ipanema beach in Rio de Janeiro, Brazil November 15, 2017. A biologist, Rafael Carvalho, said on Wednesday the whale appeared to have been dead for a few days. Authorities were urging beachgoers who had flocked to Ipanema on a national holiday to stay away from the animal. However, many were spotted near the carcass with some people playing in the water nearby. The whale is approximately 39 feet (12 metres) long and weighs about 25 tonnes. (Photo by Pilar Olivares/Reuters)

A tourist stands on the shore of a private beach in Naama Bay, Sharm el-Sheikh, south Sinai, Egypt, Sunday, November 8, 2015. Britain's foreign secretary says airport security in many cities will need to be overhauled if it is confirmed the Russian plane crash in the Sinai was caused by a bomb planted by the Islamic State group or someone inspired by the militants. (Photo by Vinciane Jacquet/AP Photo)

A resident jumps as he watches strong waves crash into shore as an effect of Typhoon Hagupit in Legazpi, Albay province, eastern Philippines on Sunday, December 7, 2014. Typhoon Hagupit knocked out power in entire coastal provinces, mowed down trees and sent more than 650,000 people into shelters before it weakened Sunday, sparing the central Philippines a repetition of unprecedented devastation by last year's storm. (Photo by Aaron Favila/AP Photo)

National Geographic photographer Steve Winter has spent most of his adult life shooting wild cats. Photo: A 14-month-old cub, cooling off in a pond, is riveted by a deer that appeared near the shore. Tigers are powerful swimmers; they can easily cross rivers four to five miles wide and have been known to swim distances of up to 18 miles. (Photo by Steve Winter/National Geographic)

Burundian refugees gather on the shores of Lake Tanganyika in Kagunga village in Kigoma region in western Tanzania with their belongings, as they wait for MV Liemba to transport them to Kigoma township, May 17, 2015. Burundi's embattled President Pierre Nkurunziza sacked his defense and foreign ministers on Monday, five days after surviving an attempted coup by generals opposed to his bid for a third term in office. (Photo by Thomas Mukoya/Reuters)