IT'S a relatively simple idea – set up a mirror so you can capture the reflection of a dramatic landscape in a single photograph. Photographer Daniel Kukla, from New York, created a spectacular series of artworks called The Edge Effect using the technique. He clamped the mirror onto an easel and placed it in various settings in the Joshua Tree National Park, California.

A clever PR stunt envisioned by art director Mike Lubrano who got the idea to convert the famous DeLorean DMC-12 from “Back to the Future” into a classic New York yellow cab. The goal would be to communicate the futuristic philosophy of fashion brand Nooka and to carry the message “Experience the Future”

Lindsay Heimbach goes airborne while sledding down a hill on Mt. Lemmon December 27, 2008. (Photo by James Gregg/Arizona Daily Star)

In this May 24, 2017, photo, DriveTanks.com customers drive on a tank course at Ox Ranch in Uvalde, Texas. The ranch is a free-roaming range filled with exotic animals, some to hunt, and home to DriveTanks.com, where tourists pay to transport themselves into another era and another life. (Photo by Michael Ciaglo/Houston Chronicle via AP Photo)

The “EMIEW3” robot (R) demonstrates communicating with a visitor during a press preview in Tokyo on April 8, 2016. Japanese electronics giant Hitachi unveiled its humanoid customer service and guidance robot “EMIEW3” and “remote brain” robotics IT platform. (Photo by Toshifumi Kitamura/AFP Photo)

A cat sleeps between customers inside “Meow” cafe, where diners can play, interact or adopt cats given away by their former owners or rescued from the streets, in Monterrey, Mexico, May 14, 2016. (Photo by Daniel Becerril/Reuters)

Indonesian students wearing paper masks take part in the East Java Mask Parade in Surabaya, Indonesia, 13 December 2015. Thousands of people participate in the traditional parade to preserve the mask custom among the younger generation. (Photo by Fully Handoko/EPA)

In this September 30, 2013 photo, farmers wait for customers next to their 1950s Chevrolet loaded with garlic for sale at the 114th Street Market on the outskirts of Havana, Cuba. The market s bustle is a result of economic reforms begun in 2010 by President Raul Castro, which includes relaxing rules on private farming. (Photo by Ramon Espinosa/AP Photo)