Model Heidi Klum in front of Concorde jet after arriving for Victoria's Secret fashion show at Cannes Film Festival on May 16, 2000. (Photo by Marion Curtis/DMI/The LIFE Picture Collection/Getty Images)

Kamaz' Russia driver Andrey Karginov, co-driver Andrey Mokeev and Igor Lenonov compete during the Stage 6 of the Dakar 2020 between Ha'il and Riyadh, Saudi Arabia, on January 10, 2020. (Photo by Franck Fife/AFP Photo)

Wrestlers participate during the traditional Sindhi Malakhra wrestling in Larkana, Pakistan, 30 January 2021. A Malakhra match begins with both wrestlers tying a twisted cloth around the opponent's waist. Each one then holds onto the opponent's waistcloth and tries to throw him to the ground. (Photo by Waqar Hussein/EPA/EFE)

Activists from the animal rights group PETA, wearing bikinis and crocodile masks, stand outside a store of the French fashion label Hermes in Melbourne on March 16, 2021, to protest against their use of crocodile skins and the recent purchases by Hermes and LVMH of crocodile farms in Australia's Northern Territory. (Photo by William West/AFP Photo)

A man helps an elderly woman to run for cover after heavy shelling on the only escape route used by locals, while Russian troops advance towards the capital, in Irpin, near Kyiv, Ukraine on March 6, 2022. (Photo by Carlos Barria/Reuters)

Modern and contemporary fake artworks including Banksy, Pablo Picasso and Andy Warhol are displayed following an Italian Carabinieri operation against a large-scale pan-European forgery network, in Pisa, Italy, on November 9, 2024. (Photo by Carabinieri/Handout via Reuters)

A participant shows off a belt buckle during the 20th annual Seattle Invitationals, an amateur Elvis impersonator competition, in Seattle, Washington January 23, 2015. The event drew hundreds of spectators for 20 contestants at the Crocodile, a venue in Seattle's Belltown neighborhood. (Photo by David Ryder/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.