Activists from the animal rights group PETA, wearing bikinis and crocodile masks, stand outside a store of the French fashion label Hermes in Melbourne on March 16, 2021, to protest against their use of crocodile skins and the recent purchases by Hermes and LVMH of crocodile farms in Australia's Northern Territory. (Photo by William West/AFP Photo)

A man helps an elderly woman to run for cover after heavy shelling on the only escape route used by locals, while Russian troops advance towards the capital, in Irpin, near Kyiv, Ukraine on March 6, 2022. (Photo by Carlos Barria/Reuters)

An Orthodox Jew child from Israel yells as other members of the community protest at a government facility where they are being held after being detained last Sunday during an operation by agents of the National Institute of Migration (INM), in Huixtla, Chiapas state, Mexico on September 28, 2022. (Photo by Jose Torres/Reuters)

France's Alize Cornet falls down during her women's singles tennis match against Kazakhstan's Elena Rybakina on the fourth day of the 2023 Wimbledon Championships at The All England Tennis Club in Wimbledon, southwest London, on July 6, 2023. (Photo by Glyn Kirk/AFP Photo)

A protester, wearing a dress in the colours of the Ukrainian flag, is detained by security after she covered herself in fake blood on the stairs on the Festival Palace ahead of the screening of the film “Acide” during the 76th edition of the Cannes Film Festival in Cannes, southern France, on May 21, 2023. (Photo by Christophe Simon/AFP Photo)

Modern and contemporary fake artworks including Banksy, Pablo Picasso and Andy Warhol are displayed following an Italian Carabinieri operation against a large-scale pan-European forgery network, in Pisa, Italy, on November 9, 2024. (Photo by Carabinieri/Handout via Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“Winter shapes, Moscow river”. Moscow river at this part is never covered by ice. When the temperature is very low it's possible to see a strong fog. Morning light and pipes of the oli factory creates a fantastic landscape. Photo location: Moscow, Russia. (Photo and caption by Sergey Rumyantsev/National Geographic Photo Contest)