A male sea lion Leo writes the word of tiger in Chinese character at a New Year's attraction to celebrate the Year of the Tiger at the Hakkeijima Sea Paradise aquarium in Yokohama, suburban Tokyo on Monday, January 3, 2022. The calligraphy attraction by the sea lion will be carried through January 31. (Photo by Yoshio Tsunoda/AFLO/Rex Features/Shutterstock)

A small Leatherback sea turtle heads towards the sea during the sunset at Lhoknga beach in Aceh province on February 25, 2023. (Photo by Chaideer Mahyuddin/AFP Photo)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Singer-songwriter Sheryl Crow meets Clyde the Sea Lion, the star of SeaWorld San Diego's “Sea Lion Tonite”, at the marine-life park's Sea Lion and Otter Stadium on August 3, 2011 in San Diego, California. Crow and her sons spent the day a SeaWorld meeting, feeding and learning about sea turtles, penguins and sea lions, other park animal ambassadors. Crow was performing in San Diego on her summer concert tour with Kid Rock. (Photo by Mike Aguilera/SeaWorld San Diego via Getty Images)

An Olive Ridley sea turtle hatchling releases into the sea at Lhoknga beach, Indonesia's Aceh province on January 16, 2024. (Photo by Chaideer Mahyuddin/AFP Photo)