“It’s Fashion Week in Sao Paulo, Brazil and you don’t have to be a celebrity or a designer to check out these couture pieces. Subway stations were used as improvised catwalks in order to give the general public a chance to see these creations up close and at the price of a subway fare”. – Reuters. Photo: A model presents a creation in a subway station during the Sao Paulo Fashion Week in Sao Paulo October 27, 2013. (Photo by Paulo Whitaker/Reuters)
A model wears a creation from the Alexandre Herchcovitch winter collection during the Sao Paulo Fashion Week in Sao Paulo, Brazil, Sunday, October 18, 2015. (Photo by Andre Penner/AP Photo)
A model presents a creation for the Amir Slama collection during Sao Paulo Fashion Week in Sao Paulo, Brazil, October 26, 2016. (Photo by Nacho Doce/Reuters)
Competitors prepare backstage before the 2015 Brazil Miss and Mister Fitness contest in Sao Paulo, Brazil, June 18, 2015. Some 96 men and women from all across the country competed in the event. (Photo by Paulo Whitaker/Reuters)
Models wear creations from the Ronaldo Fraga collection during the Sao Paulo Fashion Week in Sao Paulo, Brazil, Monday, April 25, 2016. (Photo by Andre Penner/AP Photo)