The 27 curvy candidates for this year's eagerly-awaited Miss Bumbum pageant showed off all their assets as they paraded on one of Sao Paulo's busiest streets – Avenida Paulista – for the launch promotional race on August 8, 2016. Unsurprisingly, they stopped traffic. The girls will be fighting it out for the coveted title in a public vote before being whittled down to 15 finalists for the grand finale in November. (Photo by Leo Marinho/Splash News and Pictures)

Young Korean women wearing hanbok (Korean traditional dress) walk inside Gyeongbok Palace on March 27, 2016 in Seoul, South Korea. There has been a trend in recent years for the young Koreans to wear the traditional Korean dress, Hanbok. Wearing the traditional dress, they will walk around downtown Seoul on weekends taking selfies, and share their memories with friends on social media, and also to promote their traditional dress to foreign visitors. (Photo by Jean Chung/Getty Images)

Indian young men wearing traditional folk dance “Bhangra” attire of Punjab, sit on see-saws and sip on soft drinks at a park before their performance during the Khalsa College International Folk Festival 2017 in Amritsar, India, 29 November 2017. The festival is aimed to promote cultural ties between India and participating countries. (Photo by Raminder Pal Singh/EPA/EFE)

The extravagant residence Castello di Sammezzano sits on top of a hill in Tuscany, Northern Italy. Originally it was built in the Moorish style in 1605 for Ximenes d'Aragona and then re-designed between 1853 and 1889. After the war the castello was used as a luxury hotel until closure in the mid to late 1990's. It was abandoned until April 2012 when the FPXA committee was formed, aiming to promote and enhance the castle.

French online florist 123Fleurs.com is promoting its speed of delivery with a series of print advertisements showing scenarios that could do flowers right now. Get online and order those flowers to avoid destruction of your favourite matchstick model ship, your wine cellar and your motorbike.

People take part in The Color Run in Brussels, Belgium September 6, 2015. The Color Run is a five-kilometre, untimed race, held in cities worldwide, with the aim of promoting healthy living. Participants are doused from head to toe in different colors at each kilometre. (Photo by Yves Herman/Reuters)

Wirittorn Narapatarapimol (Belle) a Miss Tiffany Universe contestant tries on earrings in a private dressing room on May 15, 2009 in Pattaya, Thailand. The Miss Tiffany Universe contest has been running for 12 years, with all contestants transexuals or transvestites, aiming to promote human rights for the transgender population in Thailand. In Thailand transexuals are considered a third gender given the Thai name “Katoey”. (Photo Paula Bronstein/Getty Images)

Participants run at the “Half-Naked Marathon” at Olympic Forest park in Beijing, China, February 28, 2016. This annual running event which requires participants to run half-naked, was organized to promote environmentally friendly lifestyles. (Photo by Kim Kyung-Hoon/Reuters)