To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

American model and actress Kate Upton walks the runway during Vogue World: Paris at Place Vendome on June 23, 2024 in Paris, France. (Photo by Victor Boyko/Getty Images for Vogue)

Attendees walk on the illuminated runway following Alexander Wang's “AW Collection 1” presentation at the Rockefeller Center in New York, U.S., May 31, 2019. (Photo by /Andrew Kelly/Reuters)

Models appear together on he runway at the conclusion of the 2018 Victoria's Secret Fashion Show in New York City, New York, U.S., November 8, 2018. (Photo by Mike Segar/Reuters)

A model walks the runway during the Neon Sao Paulo Fashion Week Spring/Summer 2013 Collections Show on June 14, 2012 in Sao Paulo, Brazil. (Photo by Fernanda Calfat)

A model walks down the runway at the 13th China International Young Fashion Designers Contest during China Fashion Week on March 25, 2005 in Beijing, China. (Photo by China Photos/Getty Images)

A model walks the runway during the Di$count Universe show at Mercedes-Benz Fashion Week Resort 17 Collections at Carriageworks on May 18, 2016 in Sydney, Australia. (Photo by Stefan Gosatti/Getty Images)