Participants race during the Red Bull Box Cart Race challenges in Bo Kaap, one of the iconic neighbourhoods in Cape Town, South Africa on November 6, 2022. (Photo by Esa Alexander/Reuters)

Two drunk race-goers make their way home after the last race of the third day of the Royal Ascot horse racing week June 19, 2003 in Ascot, England. (Photo by Scott Barbour/Getty Images)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

Darryl Horner jnr riding Flying Agent (bottom R) races away to defeat Steven Pateman riding Bit of a Lad in Race 6, the 3yb Scotty Stewart Brierly Steeplechase, on Brierly Day during the Warrnambool Jumps Carnival at Warrnambool Racing Club on May 04, 2021 in Warrnambool, Australia. (Photo by Vince Caligiuri/Getty Images)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Schoolchildren from local schools take part in the children's races prior to the annual Pancake race in Olney, Buckinghamshire, England, Tuesday, February 25, 2020. Every year women clad in aprons and head scarves from Olney and the city of Liberal, in Kansas, USA, run their respective legs of the race with pancakes in their pans. According to legend, the Olney race started in 1445 when a harried housewife arrived at church on Shrove Tuesday still clutching her frying pan with a pancake in it. (Photo by Alastair Grant/AP Photo)

A participant in the Crazy Races extreme sports game competes in the cross-country obstacle race in Ufa, Russia on September 21, 2015. (Photo by TASS/Barcroft Media)