Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

A group of people are seen on a Victoria line train in London, England during the first night of the Night Tube service on August 19 2016. The Central line and Victoria line are the first to operate a Night service with further lines expected to be running by the end of the year. (Photo by SWNS.com)

In this April 1, 2017 picture a man dressed as a “Harramacho” a traditional character from the Navalacruz carnival poses for a picture before a traditional Spanish mask gathering in the small village of Casavieja, Spain. Every spring they come from towns across central and northwestern Spain, clad in elaborate costumes – some as trees, others as bears, still others as monsters who could have emerged from some sort of fever dream. (Photo by Daniel Ochoa de Olza/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A reveler jumps over a bonfire during the night of San Juan in Alcobendas near Madrid, Spain, Wednesday, June 24, 2015. The San Juan night coincides with the Summer solstice and it's the welcome to Summer. This celebration takes place during the shortest night of the year in almost all cities and towns of Spain. (Photo by Andres Kudacki/AP Photo)

People attend The Night of Ancient Bonfires event in Saulkrasti, Latvia on August 27, 2022. During The Night of Ancient Bonfires people light bonfires along the coastline of the Baltic Sea. (Photo by Ints Kalnins/Reuters)