Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

US freestyler, gold medalist Mcrae Williams competes during the men' s SlopeStyle (SS) finals at the FIS Snowboard and Freestyle Ski World Championships 2017 in Sierra Nevada on March 19, 2017. (Photo by Albert Gea/Reuters)

Jill Olsen (R) has her picture taken inside a giant cocoon, from the “Falling Skies” TV series, during the 2014 Comic-Con International Convention in San Diego, California July 24, 2014. (Photo by Sandy Huffaker/Reuters)

Yanick Wasser of Switzerland jumps in the Mens Large Hill Individual competition during Day 2 of the FIS Ski Jumping World Cup at Lake Placid Olympic Jumping Complex on February 08, 2025 in Lake Placid, New York. (Photo by Al Bello/Getty Images)

In this September 17, 2010 file photo a little brown bat is photographed in La Crosse Wis. Researchers for the first time found that little brown bats appear to be showing resistance to white-nose syndrome, which has killed millions of bats across North America. (Photo by Peter Thomson/La Crosse Tribune via AP Photo)

Actors and figurants participate in the staging of the Live Stations of the Cross and Procession of the Dead Lord during the celebration of the easter in the Medieval Village of Ourem, Portugal, 15 April 2022. The Live Stations of the Cross is dramatized by about 100 actors and extras from the local community, besides the requalification of the Castle and Palace of the Counts of Ourem that will provide a new setting, a new protagonist will embody Jesus Christ along the 14 stations of the Stations of the Cross. (Photo by Paulo Cunha/EPA/EFE)