While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A woman made up as a skull participates in Day of the Dead festivities in Mexico City, Thursday, October 27, 2016. The holiday honors the dead as friends and families gather in cemeteries to decorate their loved ones' graves and hold vigil through the night on Nov. 1 and 2. (Photo by Marco Ugarte/AP Photo)

“By 1969, the fashion choices of tens of millions of young American men and women were as variegated and ever-evolving as the world around them. Cultural transformation was an irresistible force during the Sixties, and across America and around the globe civil rights, women’s and gay liberation, the sexual revolution and, of course, the explosive soundtrack of R&B, soul and rock and roll informed everything from politics to fashion”. – LIFE. Photo: Corona del Mar High School students Kim Robertson, Pat Auvenshine and Pam Pepin wear “hippie” fashions, 1969. (Photo by Arthur Schatz/Time & Life Pictures)

People fall down as they try to form a human pyramid to break the “Dahi handi”, an earthen pot filled with curd, an integral part of celebrations to mark Janmashtami in Mumbai, India, Monday, August 18, 2014. Hindu devotees take part in the celebration in which an earthen pot is suspended high above the ground and groups of young men and children form a human pyramid to reach the pot and break it. The festival celebrates the birth of Hindu god Lord Krishna, one of the most popular gods in Hinduism. (Photo by Rafiq Maqbool/AP Photo)

A wounded Afghan policeman is carried away from the site of an explosion in Kabul May 24, 2013. Several large explosions rocked a busy area in the centre of the Afghan capital, Kabul, on Friday with Reuters witnesses describing shooting in the area. (Photo by Omar Sobhani/Reuters)

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Bottlenose dolphins swim over visitors in water tank at the Hakkeijima Sea Paradise aquarium-amusement park complex in Yokohama, southwest of Tokyo, Tuesday, July 21, 2015. Temperatures in Tokyo's metropolitan area neared around 96 degree Fahrenheit, or 35 degree Celsius, on Tuesday. (Photo by Shuji Kajiyama/AP Photo)

Arsenal football supporters cheering from the train carriage window as they leave Euston Station, London, on their way to Birmingham for their team's match against Aston Villa which they lost 3-5. (Photo by Douglas Miller/Topical Press Agency/Getty Images). 19th November 1932

People slide down a 1,082 feet (330 metre) long inflatable water slide in Hong Kong, China August 22, 2015. (Photo by Tyrone Siu/Reuters)