A customer shops at an Alibaba rural service centre in Jinjia Village, Tonglu, Zhejiang province, China, July 20, 2015. E-commerce growth in the countryside now outpaces that in major cities, though fewer than one tenth of online purchases made on Alibaba platforms were shipped to rural areas in the first quarter of this year. Alibaba estimates the potential market at 460 billion yuan ($74 billion) by next year. (Photo by Aly Song/Reuters)

A woman (C) shops for an offering at the witch doctor's street in La Paz, July 31, 2015. According to Andean culture, the all the month of August is a time to give offerings to “Pachamama” to give thanks for their farms and health. The Aymaras use coca leaves, candies, animal fat, llama fetuses, some dried fruits, powdered minerals and alcohol during these rituals. (Photo by David Mercado/Reuters)

A belly dancer dances on the bar at Georgian restaurant Nanuchka in Tel Aviv, Israel July 15, 2015. Nana Shrier, owner of Nanuchka, shocked Israel's culinary world when she removed all animal-based products from the menu. Nanuchka is part of a growing trend that has transformed Israel's financial center into a haven for meatless cuisine. (Photo by Baz Ratner/Reuters)

A group of 1000 customers receive a facial massage at a sports centre in Jinan, Shandong province, China, May 4, 2015. A group of 1000 women were given a 30 minutes facial beauty treatment together on Monday that achieved a Guinness record for the largest group of people having beauty treatment in the same location, according to local media. (Photo by Reuters/Stringer)

Brazilian farmer Jander Santos de Souza (R) checks his corn plantation which is inundated with floodwaters from the Solimoes River, in the rural municipality of Manacapuru, Amazonas state May 5, 2015. According to the association of farmers in the community, about 70 percent of the agricultural production was lost due to the flooding. (Photo by Bruno Kelly/Reuters)

Dominic Bergamin, left, a new Vatican Swiss Guard, is is kissed by his wife Joanne, prior to a swearing-in ceremony, at the Vatican, Wednesday, May 6, 2015. The ceremony is held each May 6 to commemorate the day in 1527 when 147 Swiss Guards died protecting Pope Clement VII during the Sack of Rome. (Photo by Ettore Ferrari/AP Photo/Pool Photo)

The Porsche 919 Hybrid No17 of the Porsche Team driven by Timo Bernhard of Germany is seen in action during the 83rd 24-hour Le Mans endurance race, in Le Mans, western France, Saturday, June 13, 2015. (AP Photo/David Vincent)

A protester with his face smeared with soot from burning barricades stands in the Musaga neighbourhood of Bujumbura on May 6, 2015. Government and opposition rivals are meeting in Burundi in a bid to end deadly demonstrations against a third term bid by the president, as regional foreign ministers arrived to add pressure. (Photo by Phil Moore/AFP Photo)