“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”
Christopher Blevins from the USA in action on his way winning the Cross Country Short Track Elite Men UCI XCC Mountain Bike World Series race in Nove Mesto na Morave, Czech Republic, 25 May 2025. (Photo by Maxime Schmid/EPA)
Roman Cervenka #10 of Czechia celebrates with the trophy and gets a beer thrown on him from his teammates during IHF Ice Hockey World Championship gold medal celebrations with fans at Old Town Square on May 27, 2024 in Prague, Czech Republic. (Photo by RvS.Media/Monika Majer/Getty Images)
Elephant Maja of Circus Bush on his daily walk with Circus ringmaster Hardy Scholl (R) on Berlin streets in Berlin, Germany June 30, 2016. (Photo by Stefanie Loos/Reuters)
Marc Berthod of Switzerland during the Audi FIS Alpine Ski World Cup Men's Super Combined on February 12, 2012 in Sochi, Russia. (Photo by Vianney Thibaut/Agence Zoom/Getty Images)
Figure skater Alexandra Trusova of Team ROC practices during a training session at the 2022 Winter Olympic Games, at the Capital Indoor Stadium in Beijing, China on February 19, 2022. (Photo by Valery Sharifulin/TASS)
FC Barcelona's Catalina Coll and Lucy Bronze in action with Olympique Lyonnais' Lindsey Horan during their women's Champions League final in Bilbao, Spain on May 25, 2024. (Photo by Violeta Santos Moura/Reuters)