While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Fighters of the pro-government Popular Resistance Committees militia carry a cannon as they transport it in parts to Yemen's southwestern war-torn city of Taiz December 26, 2015. (Photo by Reuters/Stringer)

Singer Paulina Rubio performs during the Latin Billboard Awards, Thursday, April 28, 2016 in Coral Gables, Fla. (Photo by Wilfredo Lee/AP Photo)

A roadside currency exchange vendor sorts Indian currency notes at his stall in Agartala, India, December 6, 2016. (Photo by Jayanta Dey/Reuters)

A Tengger tribesman prays at Mount Bromo during the annual Kasada ceremony in East Java on August 12, 2014. The Kasada ceremony is a festival held every 14th day of the Kasada month in the traditional Hindu lunar calender to honour Sang Hyang Widhi (God Almighty) and is based on the legend of Roro Anteng and Joko Seger from the Majapahit Kingdom, from which their Tengger tribe name originates. Hundreds of worshippers from the Tengger tribe offer food and livestock as a symbolic sacrifice which they throw into the crater for the blessings of safety and prosperity to their familyies and community. (Photo by Juni Kriswanto/AFP Photo)

Eighty one-year-old Sakon Haba (L) wearing loin cloth walks past a police station after he bathed in ice-cold water at the Teppozu Inari shrine in Tokyo January 11, 2015. According to organizers, about 100 participants took part in the Shinto ceremony to purify their souls and wish for good health in the new year. (Photo by Toru Hanai/Reuters)

Hope Solo of the USA looks dejected after losing 3-5 after penalty shoot-out the FIFA Women's World Cup Final match between Japan and USA at the FIFA World Cup stadium Frankfurt on July 17, 2011 in Frankfurt am Main, Germany. (Photo by Christof Koepsel/Getty Images)

A British policewoman chasing after a group of naked street boys by the Serpentine in Hyde Park, London. (Photo by Reg Speller/Getty Images). 1926