To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

A woman inspects artwork by Iranian artist Farrokh Mahdavi during a preview of the National Gallery of Victoria's (NGV) Triennial 2023, an exhibition featuring work by over 120 contemporary artists, designers and collectives, in Melbourne on December 1, 2023. (Photo by William West/AFP Photo)

Human canvases modelling world famous artworks including Van Gogh's Sunflowers and Edvard Munch's The Scream take to the streets of London in a bid to mend Britain's disconnect with art on September 25, 2017. Award winning body paint artist Sarah Attwell was commissioned by online art platform Rise Art to show that great art is for everybody, following research that revealed 1 in 6 Brits have never set foot in an art gallery. (Photo by Imagewise Ltd/Rex Features/Shutterstock)