A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

A view shows a Lun-class Soviet-made ekranoplan, which is a naval craft and a ground-effect vehicle, on the Caspian Sea coastline in Derbent in the Republic of Dagestan, Russia on November 3, 2020. (Photo by Kazbek Basayev/Reuters)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A reveller perches on a public hire bicycle outside a bar in Shoreditch, the weekend before new licensing rules come in to effect across Hackney on July 28, 2018 in London, England. Hackney Council has voted to introduce strict new licensing rules which will see “core” curfews in place for new venues as well as extending the “Special Policy Area”, within which licenses are granted only in exceptional circumstances. (Photo by Jack Taylor/Getty Images)

A woman poses for a photo in front of an installation to promote the film “Godzilla Minus One”, which won the Oscar for best visual effects at the Academy Awards in Los Angeles, outside a popular shopping centre and official development in the Hibiya area of Tokyo on March 11, 2024. (Photo by Richard A. Brooks/AFP Photo)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)