While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Costumed dancers parade on the first day of the annual Qoyllur Rit'i festival on May 27, 2018 in Ocongate, Peru. Every year, since 1783 in the Sinakara Valley at the foot of Mt Ausagante, the Qoyllur Rit'i, or “Snow and Star” festival draws tens of thousands of pilgrims from across the Peruvian Andes and beyond to what is the biggest religious gathering of its kind. Since 1780 the event merged into a mosaic of indigenous, pagan and Catholic worship when an image of Jesus appeared on a boulder after the death of a young shepherd. (Photo by Dan Kitwood/Getty Images)

A Polisario fighter sits on a rock at a forward base on the outskirts of Tifariti, Western Sahara, September 9, 2016. At a rocky outpost in Western Sahara, a new generation of soldiers who have never known war are mobilising as tensions resurface in one of Africa's oldest disputes after a quarter century of uneasy peace. (Photo by Zohra Bensemra/Reuters)

A villager attends a spring ploughing ceremony in Jiaru Village, Gurong Town, Lhasa, southwest China's Tibet Autonomous Region, March 16, 2020. Traditional spring ploughing ceremonies took place in Tibet's major cultivation areas on Monday to pray for a year with good harvests. (Photo by Zhan Yan/Xinhua News Agency)

Grumpy Cat attends the “Grumpy Cat: A Grumpy Book” Book Event at Bookends Bookstore on October 16, 2013 in Ridgewood, New Jersey. (Photo by Michael N. Todaro/WireImage)

American social media personality, golf instructor and former professional golfer Paige Spiranac attends MAXIM Hot 100 Experience at Hyde Beach at SLS South Beach on July 16, 2022 in Miami Beach, Florida. (Photo by Aaron Davidson/Getty Images)

Carlos Boozer #5 of the Chicago Bulls grabs a rebound next to David West #30 of the New Orleans Hornets at the United Center on March 7, 2011 in Chicago, Illinois. The Bulls defeated the Hornets 85-77.

A Hindu devotee takes a holy bath on the banks of the Bagmati River on the occasion of Rishi Panchami at the end of the three-day long Teej Festival, in which Hindu women fast during the day and pray for the long lives for their husbands, in Kathmandu on September 1, 2022. (Photo by Prakash Mathema/AFP Photo)