Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Members of the Territorial Defence Forces and volunteers place anti-tank obstacles at a checkpoint, as Russia's invasion of Ukraine continues, at the Independence Square in central Kyiv, Ukraine on March 3, 2022. (Photo by Valentyn Ogirenko/Reuters)

A flower is pictured in front of the destroyed regional administration building as Russia's attacks on Ukraine continue, in Mykolaiv, Ukraine on June 8, 2022. (Photo by Edgar Su/Reuters)

A slogan and crosses are painted on the helmet of a Ukrainian serviceman in Ruska Lozova, a village retaken by the Ukrainian forces, amid Russia's attack on Ukraine, in Kharkiv region, Ukraine on May 16, 2022. (Photo by Ricardo Moraes/Reuters)

Ukrainian service members of the 3rd Separate Assault Brigade attend military exercises near the town of Bakhmut, amid Russia's attack on Ukraine, in Donetsk region, Ukraine on September 7, 2023. (Photo by Reuters/Stringer)

A girl lights a candle during an Easter service in the Volodymyrsky Cathedral, amid Russia's attack on Ukraine, in Kyiv, Ukraine, on May 4, 2024. (Photo by Alina Smutko/Reuters)